Kim Albee, Founder and President of Genoo
If you don’t adapt and start giving people what makes a difference for them, you will quickly become noise in their world. 
Kim Albee
Topics Covered In This Episode
00:00 The Game of Marketing
01:11 Predictable Engagement
07:15 Intelligent Email Marketing
11:34 Intentional, Personalized, Predictable
17:40 Make It About Them!
19:34 Evolution of Email
22:29 Marketing Mechanics
29:51 Build Opportunities
32:45 Get Bums in Seats
37:08 Good Content Counts
39:22 The Email Game Changer
40:50 Cost of Not Adapting
44:40 Be Curious
49:16 Your List Is Not An Object
49:49 Service Sells
Kim Albee – BIO
Kim Albee is the founder of Genoo and works with small- to medium-sized companies to generate leads and convert them into customers through content strategy and email marketing services. They have an array of proven and practical methods, integrated tools, and specialized processes that maximize your business’ resources in assembling content that hits the mark, consistently engages leads, and increases sales for the company. Her deep understanding of what is required now for marketing success is applied to customers’ specific situations, transforming the challenge and struggle of marketing into a growth engine for their businesses. Genoo’s email sending platform boasts one of the top inbox delivery rates across email service providers. Kim has been named one of the top 40 Digital Marketing Strategists by the Online Marketing Institute. She is the Online Marketing Expert for BrightTalk’s The Sales Experts Channel, and is also on the faculty of CEOSpace International, training entrepreneurs and fast-growth CEOs to build an email engagement engine that is acatalyst for growth.
Episode Description
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Kim Albee set out to solve the problem of email marketing failing to attract client attention. She shares how the revolutionary, predictable email marketing tools she’s developed can build client relationships while increasing your ability to talk at scale with thousands of customers. By asking the right questions you can plan your content strategy and tailor automated communications in a way that makes your prospective clients feel heard. Instead of talking AT prospective clients and falling on deaf ears… email communication that is real and more personalized builds trust, starts conversations and ultimately closes deals. She explains the alternative and more effective way to a ‘no-reply’ email and the 3 keys to making it into your client’s inbox. You don’t have to guess or resort to tricks, Kim has developed an intelligent methodology that turns email into predictable engagement and predictable results. As Kim says, email is still the workhorse providing more returns than any other method, including social media, which it beats by about 4000% in terms of conversions. It may seem obvious to turn email into a natural conversation but how do you ask questions, listen, respond…Kim has the answers to this which she passionately shares in this fascinating interview.
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