Marketing Wisdom by Steve Gordon, Founder of the Unstoppable Agency
“Don’t chase tactics not designed for what you’re trying to solve.” Steve Gordon
“The more value you create in new and different ways, the more value you attract to your enterprise” Steve Gordon
Topics Covered In This Episode
01:38 A Vegan & Barbeques
03:50 Know What You DO Want
05:32 The Root of Success
09:15 Criticality Of The End Goal
13:47 Value Is In The Eye Of The Recipient!
17:15 The Unstoppable CEO
21:08 Value of Books
31:27 Service Businesses & Trust
46:10 A Client Attraction Framework
57:05 An Inevitable Growth Tool
58:17 Most Cherished Business Success
1:01:52 Message To The World
Steve Gordon – BIO
Steve Gordon is the Founder of the Unstoppable Agency, a marketing firm that specializes in helping professional service firms attract more and better clients. He is the host of The Unstoppable CEO™ Podcast and the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort; & the Exponential Network Strategy. Over the last two-decades, Steve has developed over 30 marketing and sales strategies, and published over 400 articles on marketing and sales for professional services firms.
How do you navigate an increasingly complex marketing quagmire to attract more leads? This eye-opening discussion with Steve Gordon highlights the challenges entrepreneurs face, the critical components of successful marketing, when best to use marketing tactics and the criticality of knowing what you want, which informs every marketing decision made. Do you need thousands of new clients or a dozen? Who do you serve? What does value look like for your client? Do you offer services or products? Not answering these questions can lead to you spinning on a hamster wheel. Steve provides clarity on what the fundamentals are to ensure time and money invested in marketing gets the desired results not once off… but consistently. And he explains why writing a book is the ultimate selling machine. An invaluable discussion filled with truths for the unstoppable CEO!
Go to www.thegrowthscore.com to measure your progress against the 8 principles that makes your growth inevitable.