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Business Strategy by Barefoot Wine Co-Founder, Michael Houlihan

Topics Covered In This Episode
– Mentors Who Believe In You
– Guiding Principles For Success (Gps)
– Guiding Principles Critical For Today
– Making A Difference To Humanity
– Brands Not Labels
– The Barefoot Why

– Elegant Solutions To Tough Problems
– Hardships In The Grind
– Teaching Success Insights Using Audio Drama
– The Excitement Of Business Audio Theatre
– Message To The World

Michael Houlihan – BIO
Michael Houlihan is the co-founder of the world’s largest and most iconic wine brand, Barefoot Wine & is a highly sought-after international Keynote Speaker, consultant and corporate trainer and New York Times Bestselling co-author of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. They started in the laundry room of a rented farmhouse with virtually no money or wine industry experience and transformed it into a multiple award-winning company, fitting of the boardroom of the world’s largest wine company, E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. The valuable lessons learnt by Michael and co-founder Bonnie Harvey are now empowering businesses around the world. Michael is a regular contributor to Business Journals in 43 cities, major business publications and a regular guest on radio, TV and podcasts. His new audiobook brings theatre to business with actors, original musical score, sound effects and more and His latest business venture Business Audio Theatre helps company founders tell their stories in theatrical style. Michael lives in the Californian wine country with Bonnie!

Episode Description
A refreshingly different approach to business that built an iconic, leading wine brand. Placing people first, asking uncommon questions and breaking legacy rules are just some of the smart tactics that transformed this brand from bankruptcy into a World Leader. Michael Houlihan opens the door of his heart and home and warmly invites us to go Barefoot with him to hear how he and Bonnie beat the grind and overcame countless and often unexpected corporate challenges on their road to success. Michael and Bonnie’s international success is not kept a state secret. Instead, they have generously packaged their universal truths and given us their own GPS – Guiding Principles to Success to help us find our own elegant solutions to tough problems. Authors of New York Times Bestselling The Barefoot Spirit and more recently introducing their pioneering Business Audio Books, these entrepreneurs and kindred spirits show us, through impressionable stories, the value of a mentor, what it takes to engage our staff in reaching great success as a team, how to win clients over, how to find elegant solutions to tough problems etc. all while having fun and adding value to humanity along the way. A recipe for success the barefoot way!

Michael has kindly offered YOU, our BWB family, a FREE 25 minute extract of his audio book, The Barefoot Spirit. Claim your gift here.

Connect with Michael

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